Rationale: The "F1 Race Reminder" guerilla ad campaign aims to generate buzz and excitement for the upcoming Formula 1 race in Jeddah by creatively leveraging the iconic imagery of an F1 car placed atop a pillar in the historic Old City. This unconventional marketing approach not only grabs attention but also serves as a functional reminder with a digital countdown timer, engaging both locals and tourists in the anticipation of the event. Strategic Placement: The F1 car is strategically positioned on a prominent pillar within the Old City of Jeddah, a bustling area frequented by tourists and locals alike. This unconventional placement ensures maximum visibility and creates a memorable impression on passersby, effectively capturing their attention and curiosity. Iconic Symbolism: The presence of the F1 car symbolizes speed, precision, and the thrill of Formula 1 racing. Placing it within the historic Old City juxtaposes tradition with modernity, creating a visually striking contrast that sparks intrigue and conversation. Digital Countdown Timer: A digital clock countdown timer is integrated into the display, prominently positioned to indicate the time remaining until the start of the Formula 1 race. This functional element not only serves as a reminder but also adds a sense of urgency and excitement, encouraging viewers to mark their calendars and plan their attendance. Interactive Engagement: Passersby are encouraged to interact with the display by taking photos, sharing on social media, and engaging in conversations about the upcoming race. This interactive element fosters community engagement and word-of-mouth promotion, amplifying the reach and impact of the guerilla ad campaign. Local Relevance: By incorporating the F1 car into the historic setting of the Old City, the campaign resonates with the local community and enhances its cultural significance. It demonstrates an understanding and appreciation for Jeddah's rich heritage while also celebrating its role as a modern hub for international events. Viral Potential: The unconventional nature of the guerilla ad, coupled with the digital countdown timer, has the potential to go viral on social media platforms. Users are likely to share photos and videos of the unique display, amplifying its reach and generating further excitement and anticipation for the Formula 1 race. Overall, the "F1 Race Reminder" guerilla ad campaign leverages the iconic imagery of an F1 car placed atop a pillar in the historic Old City of Jeddah, coupled with a digital countdown timer, to generate buzz, excitement, and anticipation for the upcoming Formula 1 race. Through strategic placement, iconic symbolism, and interactive engagement, the campaign effectively captures the attention of both locals and tourists, fostering community engagement and driving awareness for the event.